One of the things that really frustrated me at the #IndyWeb conference a few months ago was that everybody there knew that the independent web was a good thing and tools like were a great thing and everybody agreed that more people should use them, but I couldn’t get people to talk about the why. In order to get people to use a new platform or a new tool you have to solve a problem that they’re having — and everyone I talked to saw the problem as so self-evident that they didn’t think they needed to reach out to communities to help the IndyWeb grow.

What I kept suggesting to attendees was that they reach out to people on Tumblr. Yeah, I know, Tumblr is a punchline to a lot of people, but:

  1. There’s still an active community there. In fact there’s a number of very active communities on there.

  2. Everyone on Tumblr hates Tumblr. With a passion. It’s at the point where nobody there refers to the site as Tumblr anymore, it’s simply “the blue hellsite.”

  3. Tumblr users hate the site so much they are currently actively looking at alternate platforms.

This is, I believe, what is normally referred to in business circles as an OPPORTUNITY.

I’m not saying that IndyWeb people should show up and say “Hey idiots, we’ve already got all your problems solved over here.“ Instead, it’s a request that some of y’all join the conversation: see what they’re looking for and how their current solution isn’t working for them.

I would dearly love to see great things come of this.